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New Mythologies in Design and Culture
Author: Rebecca Houze

ISBN: 9780857857620
Format: Paperback
Number Of Pages: 272
Published: 19 May 2016
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 2.2
Description:


Taking as its point of departure Roland Barthes'classic series of essays, Mythologies,Rebecca Houze presents an exploration of signs and symbols in the visual landscape of postmodernity. In nine chapters Houze considers a range of contemporary phenomena, from the history of sustainability to the meaning of sports and children's building toys. Among the ubiquitous global trademarks she examines are BP, McDonald's, and Nike. What do these icons say to us today? What political and ideological messages are hidden beneath their surfaces? Taking the idea of myth in its broadest sense, the individual case studies employ a variety of analytic methods derived from linguistics, psychoanalysis, anthropology, sociology, and art history. In their eclecticism of approach they demonstrate the interdisciplinarity of design history and design studies.

Just as Barthes' meditations on culture concentrated on his native France, New Mythologies is rooted in the author's experience of living and teaching in the United States. Houze's reflections encompass both contemporary American popular culture and the history of American industry, with refere...

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