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Combating AIDS
Author: Arvind Singhal

ISBN: 9780761997283
Format: Paperback
Number Of Pages: 426
Published: 17 October 2002
Country of Publication: US
Dimensions (cm): 21.6 x 14.0 x 2.5
Description:
This book is awarded the Annual Award for Distinguished Scholarly Book in Applied Communication, by the National Communication Association, USA. "This gripping narrative not only documents the history of humankind's interaction with a clever virus, it brings to the forefront the much and understated and underused role of communication in HIV and AIDS prevention, care and treatment. Singhal and Rogers remind us that our global environment is shaped by powerful communication means and methods that, if properly harnessed, can help defeat the plague of the 21st century". (Neil McKee, Senior Technical Advisor for HIV/AIDS and Adolescent Health, Johns Hopkins University). "This book is an important contribution to AIDS education globally. The rich and diverse cases analyze, humanize and contextualize the continuum of HIV/AIDS prevention, care and support. Researchers and practitioners will find this book most useful". (Collins Airhihenbuwa, Professor of Bio-Behavioural Health, Penn State University). "Educating people about AIDS is one of the biggest communication challenges that we face today. This remarkable book is a must-read for anyone who wants to unde...

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