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Mastering Web 2.0
Author: Susan Rice Lincoln

ISBN: 9780749454661
Format: Paperback
Number Of Pages: 224
Published: 19 May 2009
Country of Publication: GB
Dimensions (cm): 23.5 x 15.7 x 1.5
Description:
Google. Amazon. Facebook. There are plenty of webtastic
success stories out there, but there are also millions of
companies, web sites and internet experiments floundering
in cyberspace. Why should some race to glory whilst
others fail to finish? Mastering Web 2.0 will help
anyone, from the individual entrepreneur to organizations
of any size, make sense of the confusing array of
marketing options the internet has to offer. The Web is a
very fragmented place, but Susan Rice Lincoln, an online
branding and communications expert, pulls all the strands
together to help you make informed decisions and create
an intelligent, holistic marketing strategy. She
investigates the new tools of the web 2.0 world such as
blogging, video casting, article and e-mail marketing,
social media, search engine optimization, viral marketing
and podcasts, describing how to put them all to good use,
or select the most appropriate one for you. Mastering Web
2.0 is not a book for techies or utopian visionaries -
it's for the rest of us. It wi...

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