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Issue and Crisis Management
Author: Tony Jaques

ISBN: 9780195529081
Format: Paperback
Number Of Pages: 352
Published: 2 October 2014
Country of Publication: AU
Dimensions (cm): 24.5 x 17.0 x 2.8
Description:
The intersection of issues and crises management with risk and reputation is one of the most dynamic and challenging areas of professional communication.Written by one of Australia's leading experts in issue and crisis management, this book introduces and examines each of these elements, and explores their relationship as an integrated model within the broader contexts of public relations, communication and management.

It provides comprehensive analysis and discussion of theoretical perspectives and current field research, and introduces industry examples of best practice. Issue and Crisis Management equips students and practitioners with key knowledge and skills to manage the communication process within organisations, and inform strategic responses to issues and crises.

Key features Case studies at the end of each chapter connect theory to practical examples from the Asia Pacific regionDiscussion of the role and impact of social media usage is incorporated throughout Key points, activities and discussion questions support student learning.

Includes a fully-worked example of a detailed issue management plan. <i

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