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Retail Buying
Author: Richard Clodfelter

ISBN: 9781628929638
Format: Paperback
Number Of Pages: 576
Published: 1 May 2015
Country of Publication: US
Dimensions (cm): 23.5 x 18.7 x 3.3
Description:
This comprehensive book provides students with the skills and savvy needed to become successful buyers in any area of retail. With a simple and straightforward approach, Clodfelter presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.

With coverage of math concepts integrated throughout the text, this new edition contains up-to-date coverage of important retailing trends, including more coverage of international buying and sourcing, integration of product development concepts throughout, and more math practice problems in chapters. Updated Snapshot and Trendwatch features present current info and new case studies from the fashion industry.Ample activities-drawn from real-world merchandising and incorporating current trends-give students the opportunity to apply critical skills as they would in a professional environment.

New to This Edition:
STUDIO: Retail Buying Studio features online self-quizzes, flashcards, math practic problems and Excel spreadsheet activities that align with c...

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