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Persuasion
Author: George Pullman

ISBN: 9781603849982
Format: Paperback
Number Of Pages: 432
Published: 15 September 2013
Country of Publication: US
Dimensions (cm): 23.0 x 15.5 x 58.1
Description:
George Pullman's lively and accessible introduction to the study of persuasion is an ideal text for use in courses where the understanding and practice of argumentation, rhetoric, and critical thinking are central. Continually challenging his readers to seek and recognize sound evidence, to question the obvious, and to assess and reassess the credibility of claims made by othersincluding the author's ownPullman shows the way to strong writing, effective speaking, and rigorous critical thinking. Persuasion: History, Theory, Practice provides: An overview of the traditional canons of rhetoric, along with updated versions for contemporary communication practices. Strategies for honing persuasive skills. Guidelines for creating persuasive arguments and for critically evaluating the arguments of others. A wealth of exercisesincluding activities appropriate for group participationthat can be assigned or used for self-testing and practice. Guidelines for the writing of argumentative papers. A section on decision-making. Selected classical readings on rhetoric and persuasion. A glossary of important terms. Suggestions for further reading.

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