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The Intention Economy
Author: Doc Searls

ISBN: 9781422158524
Format: Hardcover
Number Of Pages: 320
Published: 1 May 2012
Country of Publication: US
Dimensions (cm): 23.5 x 15.9 x 3.0
Description:
Caveat venditor-let the seller beware

While marketers look for more ways to get personal with customers, including new tricks with "big data,” customers are about to get personal in their own ways, with their own tools. Soon consumers will be able to:

Control the flow and use of personal data
Build their own loyalty programs
Dictate their own terms of service
Tell whole markets what they want, how they want it, where and when they should be able to get it, and how much it should cost

And they will do all of this outside of any one vendor’s silo.

This new landscape we’re entering is what Doc Searls calls The Intention Economy-one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.

New customer tools will provide the engine, with VRM (Vendor Relationship Management) providing the ...

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