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The Starbucks Experience
Author: Joseph Michelli

ISBN: 9780071477840
Format: Hardcover
Number Of Pages: 224
Published: 1 September 2006
Country of Publication: US
Dimensions (cm): 21.6 x 14.0 x 2.4
Description:


WAKE UP AND SMELL THE SUCCESS

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

"The Starbucks Experience" contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to "Fortune" magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to Reach out to entire communities Listen to individual workers and consumers Seize growth opportunities in every market Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascina...

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