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Transmitting Culture
Author: Regis Debray

ISBN: 9780231113458
Format: Paperback
Number Of Pages: 224
Published: 16 April 2004
Country of Publication: US
Dimensions (cm): 22.5 x 15.0 x 1.1
Description:
How do we explain the fact that certain ideas, at certain moments in time, can have earthshaking effects? Or that some cultures have left an indelible mark while others have not? Why did Jesus, rather than Mani the Mesopotamian or the Eastern god Mithra, take hold among masses of people? Why did Karl Marx instead of Pierre Proudhon or Auguste Comte leave his mark on the century? Behind these questions lies the matter of the human need to conserve, hand down, and transmit cultural meanings -- the study of the means of transmission and of the long evolutionary history of media.

In a departure, RA(c)gis Debray redefines communication as the inescapable conditioning of civilization's meanings and messages by their technologies of transmission and lays the groundwork for a science of the transmission of cultural forms -- in a word, mediology.

"Transmitting Culture" examines the difference between communication and transmission and argues that ideas and their legacies should be rethought not in terms of "communication" from sender to receiver but of "mediation" by the vectors and messengers of meaning. "Transmitting Culture"...

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