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Promotional Culture
Author: A. Wemick

ISBN: 9780803983915
Format: Paperback
Number Of Pages: 224
Published: 17 October 1991
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 1.3
"A number of useful things happen in the pages of Andrew Wernick's book. . . . Promotional Culture is a work of sufficient and considerable value, and this is more than enough." --Canadian Journal of Sociology "Andrew Wernick's book in fact extends beyond many of the limitations of ideological critique. . . . The breadth of Wernick's study is extremely comprehensive. . . . The merit lies in the way it importantly situates the effectivities of promotional culture with specific and shifting historical relations of politics, economics, and social identities." --Canadian Journal of Communication " Andrew Wernick is especially interesting in his clear examination of the promotional practices of his own institution and in pointing to some of the salient features of contemporary university life. A number of effective points are made here, and Wernick convincingly draws out the increasing contradiction between the interests of members of staff and students. Those employed in British universities are not always quite as open on these matters, and there is much to be applauded here. . . . This is an engaging and thought-provoking book which should be read by thos...

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