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Marissa Mayer and the Fight to Save Yahoo!
Author: Nicholas Carlson

ISBN: 9781444789898
Format: Paperback
Number Of Pages: 320
Published: 13 January 2015
Country of Publication: GB
Dimensions (cm): 23.5 x 15.4 x 3.2
Description:
From her controversial rise and fall from power at Google, to her dramatic reshaping of Yahoo's work culture, people are obsessed with, and polarised by, Marissa Mayer's every move. She is full of fascinating contradictions: a feminist who rejects feminism, a charmer in front of a crowd who can't hold eye contact in one-on-ones, and a geek who is Oscar de la Renta's best customer. Marissa Mayer and the Fight to Save Yahoo! tells her story. Back in the 1990s, Yahoo was the internet.

It was also a $120 billion company. But just as quickly as it became the world's most famous internet company, it crashed to earth during the dotcom bust. And yet, Yahoo is still here, with nearly a billion people visiting it each month. Marissa Mayer and the Fight to Save Yahoo! tells the fly-on-the-wall story of Yahoo's history for the first time, getting inside the board room as executives make genius calls and massive blunders. Dan Loeb, a tough-talking hedge fund manager, set his sights on Yahoo in 2011.

He grew up idolising the corporate raiders of the 1980s, building a career being more vicious than any of them....

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