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Predictably Irrational
Author: Dan Ariely

ISBN: 9780061854545
Format: Hardcover
Number Of Pages: 368
Published: 19 May 2009
Country of Publication: US
Dimensions (cm): 23.47 x 16.2 x 3.43
Description:


How do we think about money?
What caused bankers to lose sight of the economy?
What caused individuals to take on mortgages that were not within their means?
What irrational forces guided our decisions?
And how can we recover from an economic crisis?

In this revised and expanded edition of the "New York Times" and "Wall Street Journal" bestseller "Predictably Irrational," Duke University's behavioral economist Dan Ariely explores the hidden forces that shape our decisions, including some of the causes responsible for the current economic crisis. Bringing a much-needed dose of sophisticated psychological study to the realm of public policy, Ariely offers his own insights into the irrationalities of everyday life, the decisions that led us to the financial meltdown of 2008, and the general ways we get ourselves into trouble.

Blending common experiences and clever experiments with groundbreaking analysis, Ariely demonstrates how expectations, emotions, social norms, and other invisible, seemingly illogical forces skew our reasoning abilities. As he explains, our reliance on standard economic theory to design perso...

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