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Leading Innovation, Creativity and Enterprise
Author: Peter Cook

ISBN: 9781472925398
Format: Hardcover
Number Of Pages: 256
Published: 7 April 2016
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 2.8
Description:
Leading Innovation, Creativity and Enterprise offers a unique synthesis of theory and practice in the art and discipline of creating great ideas and converting them into even greater innovations in business.

Drawing upon cutting edge research from academia but expressed clearly and concisely for the busy person seeking practical inspiration, Leading Innovation, Creativity and Enterprise will feature numerous case examples from companies such as Virgin, Pfizer, Roche and Fuji Film.
The book deals with questions such as:
What are the roots of creativity and imagination? How can we create the physiological and mental states under which creativity happens naturally rather than having to rely on creative thinking tools?
What kind of leadership is required to make creativity and innovation business as usual behaviours in your enterprise?
What is the role of technique in engendering creativity within teams? What are the most effective and reliable recipes for team based creativity? <li

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