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Online Public Relations
Author: David Phillips

ISBN: 9780749449681
Format: Paperback
Number Of Pages: 288
Published: 18 April 2009
Country of Publication: GB
Dimensions (cm): 23.2 x 15.4 x 2.2
Description:
The Internet has totally revolutionized the practice of
public relations. This revolution has not only affected
the way PR professionals communicate but has changed the
nature of communication itself. This thoroughly revised
second edition of Online Public Relations shows readers
how to use this potent and energizing medium
intelligently and effectively. David Phillips explores
the growth of social media sites such as Facebook,
MySpace, Bebo, Flickr etc, and of virtual environments,
virtual communities, information sharing sites and blogs.
PR practitioners must now explore and experiment with new
technologies and new ways of thinking to get their
message across - and an environment which has been made
far more transparent, due to social media. Other topics
covered include new models of information exchange,
commercial implications of the internet, how social media
impacts on PR strategy, developing online PR strategies,
risks and opportunities and CSR. This second edition is a
timely and authoritative overview o...

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