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Pimp My Site: The DIY Guide to SEO, Search Marketing, Social Media and Online PR
Author: Paula Wynne

ISBN: 9780857082428
Format: Paperback
Number Of Pages: 274
Published: 9 December 2011
Country of Publication: GB
Dimensions (cm): 20.9 x 17.2 x 2.2
Description:
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons

The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business start ups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and adva...

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