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The (Un)common Sense of Advertising Author: Sanjay Tiwari

ISBN: 9780761997368 Format: Paperback Number Of Pages: 268 Published: 16 June 2003 Country of Publication: US Dimensions (cm): 24.2 x 16.1 x 1.5 Description: This delightful book contains a fresh new perspective on understanding the very basics of advertising. Peppered with illustrations and visuals, the author explains how a lot of advertising sense originates from personal experiences and common sense, as it is first of all about people.

Written in a simple and engaging style, the book covers the fundamental and conceptual aspects of advertising that potential advertising and marketing professionals must be aware of. It explores issues such as what is advertising, its importance and relevance in our lives, the role it plays in marketing, brand building and the key elements of advertising planning and implementation.

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