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The Battle for Hearts and Minds
Author: Alexander T.J. Lennon

ISBN: 9780262621793
Format: Paperback
Number Of Pages: 352
Published: 13 September 2003
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 1.9
Description:
Although military operations have dominated media coverage of the war on terrorism, a much broader array of policy options may hold the key to reducing the appeal of global terrorist networks, particularly in economically destitute areas. These strategies involve the use of "soft power," a term first used by political scientist Joseph Nye in a 1990 article in "Foreign Policy" to describe nonmilitary strategies to shape international relations and behavior. "The Battle for Hearts and Minds" discusses four aspects of soft power. The first section of the book considers failed or failing states as havens for transnational terrorist networks, and examines the most effective ways to build stable nations in unstable regions, including focused looks at Afghanistan and Sierra Leone. The second section explores postconflict reconstruction, including in-depth examinations of security, justice and reconciliation, opportunities for achieving socioeconomic well-being, and increased participation in government. The third section examines public diplomacy, asking whether the United States needs new policies or simply a new image to increa...

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