New item Free shipping Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

Delivery takes approximately 7-12 business days.

This title is in stock with our Australian supplier and will be ordered in for you asap. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.

Fables, Fashions, and Facts About Advertising
Author: John Philip Jones

ISBN: 9780761927990
Format: Paperback
Number Of Pages: 328
Published: 17 October 2003
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 1.9
Description:
'The book makes an interesting and substantive contribution to the field of advertising directly, and also to the entire field of marketing communications or promotion. John Philip Jones presents a new and informed perspective that supports and underpins the need for advertising that works rather than emotive rhetoric that obscures its purpose and function' - Philip J Kitchen, University of Hull 'This is a much needed text that puts misinformation to rest with strong evidence to disprove it. Most texts simply show how ads are developed, media plans are implemented, and lots of beautiful advertisements. This book shows how advertising can be and should be effective' - Jan S Slater, Ohio University The workings of advertising have always remained a bit of a mystery; until about 1960 virtually nothing of the effectiveness of advertising was known. There was even some doubt about whether advertising worked at all. In the absence of facts, theories were developed up to fill the vacuum. These were soon developed into doctrines, which became widely followed-fables that became fashions. Not many of these theories were ever subjected to harsh scrutiny b...

Returns Policy:
30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.

Customs Charges & Duties:
Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility. Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • Free shipping within New Zealand  

Payment options

  • Card payment with Pay Now

    Accepted cards:

    Pay Now includes:

    Buyer Protection Learn More