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What Customers Crave
Author: Webb

ISBN: 9780814437810
Format: Hardcover
Number Of Pages: 256
Published: 13 October 2016
Country of Publication: US
Dimensions (cm): 23.6 x 16.2 x 2.3
Description:


The best companies in the world discover what their customers desire-and then deliver it in memorable and deeply human experiences. How well do you know your customers?

What Customers Crave examines how the hyper-connected economy is radically changing consumer expectations, and reveals what companies need to do to stay on top. The solution rests on two simple questions: What do your customers love? What do they hate? Find the answers, and you're well on your way to success.

Jam-packed with tools and examples, What Customers Crave helps you reinvent how you engage with customers (both digitally and non-digitally) and:


Gain invaluable insights into who they are and what they care about
Use listening posts and Contact Point Innovation to refine customer types
Engineer experiences for each micromarket that are not only exceptional, but insanely relevant
Connect across the five most important touchpoints
Co-create with your customers<li

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