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Business Gurus
Author: Tom Peters

ISBN: 9781780590486
Format: Paperback
Number Of Pages: 288
Published: 16 February 2012
Country of Publication: GB
Dimensions (cm): 21.6 x 13.8 x 1.4
Description:
Business Gurus is a must read for all aspiring managers, enabling the everyday reader to learn from the world's top business thinkers. Providing a no-nonsense introduction to traditionally complex leadership theory, Business Gurus allows readers to easily understand these influential management ideas and how they changed the face of modern-day business. Management thinkers are all too often inaccessible for the average business owner, and that's why Business Gurus is designed as a bite-size guide suitable for both the general interest reader and anyone wanting to become a better leader and achieve growth for their organisation. Containing entries on the most influential business thinkers of the past and present, key profiles include: Michael E Porter - Competitive Advantage Tom Peters - In Search of Excellence Peter F. Drucker - The Effective Executive Gary Hamel - Competing for the Future Daniel Goleman - Primal Leadership Charles Handy - The Age of Unreason Philip Kotler - Marketing Management Edward de Bono - Lateral Thinking Don Tapscott - Digital Capital John P. Kotter - Leading Change & Power and Influence Stephen Covey - Seven Habits of Highly Effective People Warren Be...

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