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The Semiotics of Emoji
Author: Marcel Danesi

ISBN: 9781474281980
Format: Paperback
Number Of Pages: 208
Published: 17 November 2016
Country of Publication: GB
Dimensions (cm): 21.6 x 13.8 x 1.5
Description:


Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language.

The Semiotics of Emoji looks at what is officially the world's fastest growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language : but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language.

Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emojis making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Ca...

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