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The Athena Doctrine
Author: John Gerzema

ISBN: 9781118452950
Format: Hardcover
Number Of Pages: 304
Published: 16 April 2013
Country of Publication: US
Dimensions (cm): 23.6 x 16.1 x 2.7
Description:
How feminine values can solve our toughest problems and build a more prosperous future.

Among 64,000 people surveyed in thirteen nations, two thirds feel the world would be a better place if men thought more like women. This marks a global trend away from the winner-takes-all, masculine approach to getting things done. Drawing from interviews at innovative organizations in eighteen nations and at Fortune 500 boardrooms, the authors reveal how men and women alike are recognizing significant value in traits commonly associated with women, such as nurturing, cooperation, communication, and sharing. The Athena Doctrine shows why femininity is the operating system of 21st century prosperity.
Advocates a new way to solve today's toughest problems in business, education, government, and more
Based on a landmark survey and results from Young & Rubicam's respected Brand Asset Valuator's global survey, as well as on-the-ground interviews in 18 countries
From acclaimed social theorist, consumer expert, and bestselling author, John Gerzema, and award-winning author, Michael D'Antonio ...

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