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Media Relations
Author: Jane Johnston

Product Details:
ISBN: 9781742376448
Format: Paperback
Pages: 304
Dims: 178 x 178
Pub Date: 01-10-12
Pub Country: Australia
Condition: NEW

Description:
Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations.

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