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Men's Health Workout War Author: Jim Cotta

ISBN: 9781623364120 Format: Paperback Number Of Pages: 304 Published: 1 May 2015 Country of Publication: AU Dimensions (cm): 23.6 x 17.0 x 2.6 Description:

To reach your weight-loss goal, start a Workout War contest with your friends. Studies show that competition and financial rewards motivate people to stick to exercise and diets.

Former Los Angeles Lakers strength coach Jim Cotta presents an innovative get-in-shape program in Men's HealthWorkout War that's virtually guaranteed to help you lose weight. How? By tapping your passion for competition. By starting a "biggest loser-style" weight-loss competition with your friends and colleagues-complete with cash prizes--you'll create fail-proof motivation to reach your fitness goals. This book features a highly effective, 60-day exercise and diet program broken up into quarters and an overtime round. Best of all, it makes fitness fun!

Basketball great Shaquille O'Neal, who penned the book's foreword, used a "shirts off" competition against Charles Barkley on national television to spur his own body transformation, and Cotta was his weight-loss coach. That gave Cotta the idea to build a blueprint for grassroots fitness competitions, complete with multiple contest formats and advice on using social media to build...

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