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Strategic Internal Communication
Author: David Cowan

ISBN: 9780749470111
Format: Paperback
Number Of Pages: 192
Published: 19 May 2014
Country of Publication: GB
Dimensions (cm): 23.4 x 15.8 x 1.1
Description:


Effective internal communications is a much neglected area in the world of business. While most organizations understand that the external communication between customers and shareholders is crucial to the success of a business very few organizations consider the strategy and the implications of their internal communication. So while decisions made by management may be perfectly rational, poor communication can leave staff across the organization confused, worried or disinterested. This can directly impact the levels of engagement and performance across an organization as well as employee retention.

Strategic Internal Communication offers a holistic approach to building engagement, performance and cultural integration in any organization. It looks at the relation between the traditional silos of internal communication, HR and employee engagement and demonstrates how communication is a key factor in breaking down barriers. Using the Dialogue Box approach, an efficient framework for assessing the needs and impact of internal communications, it allows mangers and leaders to understand the intelligence and emotions of their c...

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