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World's Business Cultures 2/e
Author: Barry Tomalin

ISBN: 9781854186850
Format: Paperback
Number Of Pages: 272
Published: 26 July 2010
Country of Publication: GB
Dimensions (cm): 2.54 x 15.24 x 22.86
Why do business negotiations between people from different countries often start so promisingly and then disappointingly run into the sand?

Even in those countries which we think we know, how much do we really appreciate about the values, attitudes and expectations of its inhabitants?

This new edition takes you through everything you need to know to do business successfully with different cultures. The authors explain an easy-to-grasp framework for unlocking any business culture in the world - The 5C's Model.

The 5C's Model shows you how to select the information and understanding you need and how to make sense of it all.

Going through these steps with any country you are dealing with will enable you to build the knowledge and awareness you need. The chapters show you how to carry out each step; they end with valuable information and insights on the business culture of the countries forecast to be among the leading key markets in 2050 - Australia, Brazil, China, France, Germany, the Gulf, India, Indonesia, Italy, Japan, South Korea, Mexico, Russia, Spain, UK and USA


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