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Design Elements Author: Tim Samara

ISBN: 9781592532612 Format: Paperback Number Of Pages: 272 Published: 1 March 2007 Country of Publication: US Dimensions (cm): 21.0 x 25.9 x 2.4 Description: The graphic design equivalent to Strunk & White's The Elements of Style

This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, colour usage, and space.

Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognised in designers whose work seems to break all the rules, yet communicates its messages clearly.

This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together, Essential Layout Concepts; The Right Design Choices: 20 Reminders...

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