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Marketing to Mums
Author: Katrina McCarter

ISBN: 9780994634108
Format: Paperback
Number Of Pages: 250
Published: 24 August 2016
Country of Publication: AU
Dimensions (cm): 21.0 x 14.0 x 1.4
Mums are the powerhouse of the Australian economy - they're responsible for more than 80 per cent of consumer spending. How well do you know them?

Whether you are a small business owner who needs to increase sales on a low budget, or a corporate marketing manager, wondering why you're not selling more of a certain product, award-winning businesswoman Katrina McCarter has important information that can help you become more profitable.

Marketing to Mums offers a simple 8-step framework that shows you how to successfully market your product or service to mums.
Recognising the diverse nature of mums
Avoid the nine mistakes most businesses make
Attract mums to your business, then turn them into raving fans
Harness the power of social media and word of mouth advertising
Grow your business through partnerships

By understanding who mums really are and how they make decisions, you will increase sales and improve your bottom line without breaking the bank.

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