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Value Pack Marketing Management Global Edition + MyMarketingLab with eText
Author: Kotler & Keller

ISBN: 9781488608919
Format: Multi-Copy Pack
Published: 10 July 2015
Country of Publication: AU
Description:
This pack contains 1 copy of Marketing Management Global edition (ISBN: 9781292092621) and 1 printed access card to MyMarketingLab with eText (ISBN: 9781292092638).

In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Marketing Management helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Keller present fundamental marketing information within an innovative customer-value framework.

Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, e...

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