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Generation Y for Rookies
Author: Sally Bibb

ISBN: 9780462099804
Format: Paperback
Number Of Pages: 166
Published: 16 February 2010
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 1.3
Today's organisation is increasingly dependent on people born between 1960 and 2000- in order words those under 30, otherwise known as Generation Y. Whatever your own view of this age group and whether you belong to it or not, making best use of Generation Y is critical to the future success of all organisation in the years ahead.

Right now, Generation Y provides up to 50 per cent of the workforce of some big companies. And when you realise that Generation Y had radically different values, attitudes and motivation from many of their older colleagues, it's clear that understanding their outlook is essential for running effective teams, also for keeping and nurturing the talent that's needed for the future and for ensuring that you can respond to the needs of the Generation Y consumer.

This book is based on solid research and packed with practical tops. Here is a toolkit for everyone who is interested in understanding Generation Y.

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