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Marketing Strategy Desktop Guide 2/e
Author: Norton Paley

ISBN: 9781854184900
Format: Paperback
Number Of Pages: 252
Published: 7 January 2008
Country of Publication: GB
Dimensions (cm): 23.0 x 17.5 x 1.7
Great business successes are not based purely on clever
products. Would Hoover, Gillette, Penguin Books (to name a
few) have succeeded without a smart marketing strategy?
"Desktop Guides" are a practical source of reference,
guidance, techniques and best practice - with an abundance
of checklists, charts, do's and don'ts, summaries and
special tips. You can use this guide in two ways: read it
through to acquire all the concepts, explanations and
techniques you need for planning and implementing
competitive marketing strategies; and, dip into any chapter
to find stimulating ideas and solutions for the issues you
are currently facing.

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