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A Quick Start Guide to Mobile Marketing
Author: Neil Richardson

ISBN: 9780749460983
Format: Paperback
Number Of Pages: 160
Published: 18 September 2010
Country of Publication: GB
Dimensions (cm): 19.8 x 13.1 x 1.3
Description:
New technologies such as the internet and mobile
communications are changing
the face of business communications. With over 2 million
enterprises in the UK,
incorporating these new approaches has helped drive
growth and reduce failure.
A Quick Start Guide to Mobile Marketing is specifically
written for people who
wish to improve how their customers perceive them by
tapping into the benefits of
m-marketing and its links with other forms of digital
marketing. It provides a quick
and easy understanding of mobile marketing's key concepts
and principles,
exploring the benefits, the increased use of mobile
technology within social network
sites, marketing communications as a research tool, how m-
commerce can add
value for customers and other micro-environmental stake
holders and crucially, the
future of digital marketing tools. This `how to' guide
contains real life examples of good contemporary
practice. It explains how the theories and tools
describe...

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