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Marks of Excellence
Author: Per Mollerup

ISBN: 9780714838380
Format: Paperback
Number Of Pages: 240
Published: 18 March 1999
Country of Publication: GB
Dimensions (cm): 29.0 x 25.0 x 2.5
Description:
This groundbreaking tome embodies a rigorous exploration of the trademark: its history, development, style, classification and relevance in today's world. The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.

An invaluable reference tool for design students and graphic designers, this book is packed with nearly 600 illustrations of both rare and instantly recognizable trademarks, logos, signs, advertisements, and the images that inspired them. A monumental volume with respect to the sphere of graphic design, this book is just as absorbing for anyone interested in any aspect of visual communication.

About the Author

Per Mollerup is the founder of Designlab, a leading Scandinavian consultancy in visual communication, information design and corporate identity.

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