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Public Relations
Author: Philip Henslowe

ISBN: 9780749440725
Format: Paperback
Number Of Pages: 160
Published: 19 July 2003
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 0.9
In the world of business, public relations affects all
types of organization, however large or small, commercial
or non-commercial. In this practical guide, Philip
Henslowe, a public relations expert, takes the reader
through the process of creating a PR campaign. He
provides a valuable overview of the main areas of work
involved, including: Planning and outsourcing; Business
writing; Working with printers, photographers and
designers;Promotions, functions and other events; Crisis
management; New developments in technology; Assessment
and evaluation. This fully updated second edition now
includes new information on professional advisers, spin
doctors, PR in local government, financial PR, the advent
of corporate social responsibility, and developments in
technology. Public Relations: A Practical Guide to the
Basics is endorsed by the Institute of Public Relations
as a start-up guide to PR. Ideal too for the small or
developing business, the book will serve as an
indispensable reference tool for PR and non-PR

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