New item Free shipping Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

Delivery takes approximately 7-12 business days.

This title is in stock with our Australian supplier and will be ordered in for you asap. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.

The Daily You
Author: Joseph Turow

ISBN: 9780300188011
Format: Paperback
Number Of Pages: 256
Published: 21 January 2013
Country of Publication: US
Dimensions (cm): 23.9 x 15.1 x 1.7
Description:


The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me-and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflectsdiminished consumer power. Not only ads and discounts but even news and entertainment are being customized by newly powerful media agencies on the basis of data we don't know they are collecting and individualized profiles we don't know we have. Little is known about this new industry: how is this data being collected and analyzed? And how are our profiles created and used? How do you know if you have been identified as a "target" or "waste" or placed in one of the industry's finer-grained marketing niches? Are you, for example, a Socially Liberal Organic Eater, a Diabetic Individual in the Household, or Single City Struggler? And, if so, how does that affect what you see and ...

Returns Policy:
30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.

Customs Charges & Duties:
Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility. Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • Free shipping within New Zealand  

Payment options