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What's the Future of Business?
Author: Solis

ISBN: 9781118456538
Format: Hardcover
Number Of Pages: 224
Published: 19 February 2013
Country of Publication: US
Dimensions (cm): 21.08 x 21.08 x 1.65
Description:
Rethink your business model to incorporate the power of "user" experiences.

What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus "user" experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.

What's the Future of Business?
aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships
Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind
Brian Solis is globa...

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