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The Late Age of Print - Everday Book Culture from Consumerism to Control
Author: Ted Striphas

ISBN: 9780231148153
Format: Paperback
Number Of Pages: 272
Published: 1 March 2009
Country of Publication: US
Dimensions (cm): 22.8 x 15.4 x 1.9
Description:
Ted Striphas argues that, although the production and propagation of books have undoubtedly entered a new phase, printed works are still very much a part of our everyday lives. With examples from trade journals, news media, films, advertisements, and a host of other commercial and scholarly materials, Striphas tells a story of modern publishing that proves, even in a rapidly digitizing world, books are anything but dead.From the rise of retail superstores to Oprah's phenomenal reach, Striphas tracks the methods through which the book industry has adapted (or has failed to adapt) to rapid changes in twentieth-century print culture. Barnes & Noble, Borders, and Amazon.com have established new routes of traffic in and around books, and pop sensations like Harry Potterand the Oprah Book Club have inspired the kind of brand loyalty that could only make advertisers swoon. At the same time, advances in digital technology have presented the book industry with extraordinary threats and unique opportunities.Striphas's provocative analysis offers a counternarrative to those who either triumphantly declare the end of printed books or...

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