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Marketing in the New Media
Author: Holly Berkley

ISBN: 9781551808727
Format: Paperback
Number Of Pages: 192
Published: 17 July 2009
Country of Publication: CA
Dimensions (cm): 24.8 x 21.0 x 1.3
Discover how to take advantage of latest trends in New Media marketing - from mobile advertising to social networking, blogging, and beyond. Using the internet and other forms of new media, such as mobile marketing and social networking, to advertise products and services is fast becoming an integral part of the marketing strategy for any go-ahead business. Fully revised and updated, "Marketing in the New Media" presents practical and intelligent advice for business owners and marketing professionals on how to combine traditional advertising with internet and mobile marketing to deliver an effective marketing message anytime, anywhere. It outlines the elements of successful website design, explains how to analyse web traffic reports, and shows how to understand your online customer's behaviour. This volume also includes a full and detailed discussion on social networking - one of the fastest growing trends in the marketing industry. It is a must-have volume for marketing professionals who need to make informed decisions about how their campaigns are performing and how their customers are responding.

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