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Google Analytics Integrations
Author: Daniel Waisberg

ISBN: 9781119053064
Format: Paperback
Number Of Pages: 216
Published: 24 April 2015
Country of Publication: US
Dimensions (cm): 23.5 x 18.8 x 1.1
Description:
Get a complete view of your customers and make your marketing analysis more meaningful

How well do you really know your customers? Find out with the help of expert author Daniel Waisberg and Google Analytics Integrations. This unique guide takes you well beyond the basics of using Google Analytics to track metrics, showing you how to transform this simple data collection tool into a powerful, central marketing analysis platform for your organization. You'll learn how Google AdWords, AdSense, CRMs, and other data sources can be used together to deliver actionable insights about your customers and their behavior. 
Explains proven techniques and best practices for collecting clean and accurate information from the start
Shows you how to import your organization's marketing and customer data into Google Analytics
Illustrates the importance of taking a holistic view of your customers and how this knowledge can transform your business
Provides step-by-step guidance on using the latest analytical tools and services to gain a complete understanding of...

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