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The Inner Lives of Markets
Author: Ray Fisman

ISBN: 9781444788600
Format: Paperback
Number Of Pages: 320
Published: 14 June 2016
Country of Publication: GB
Dimensions (cm): 23.4 x 15.3 x 1.8
In MARKETOLOGY, Ray Fisman (the Lambert Family Professor at Columbia Business School) and Tim Sullivan (the editorial director of Harvard Business School Press) invite you into these mysterious corners of our everyday economics. Who buys, who sells, why it matters, when it works, and what to do when it breaks.

* Let's say you were stuck in a gruesome POW Camp and you wanted a decent meal (or a pack of cigarettes or a quality cup of coffee or some fresh fruit), what on earth would you do?

* If you wanted a gun (but couldn't pass a background check), where would you get it?

* If you were desperate for a kidney, and looking for a faster way to procure one, how might you swing that?

* If you needed a better way to auction something off (something I've wondered about myself), what would that better mousetrap look like?

All of the solutions lie in that elusive, vague, far reaching, overused and knotty term, "the market". We all think we understand what "the market" means, but would probably be flummoxed if we were asked to explain it or define it. Economists, though, have ...

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