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Rethinking Innovation
Author: Mark Chapman

ISBN: 9780977586646
Format: Paperback
Number Of Pages: 120
Published: 1 March 2008
Country of Publication: AU
Dimensions (cm): 23.0 x 15.0
From the publishers of Fast Thinking, the world's most foremost innovation magazine, and based on IBM's global CEO study on innovation, RETHINKING INNOVATION: delivers a framework for innovating your business model,drawing on lessons learned at Eli Lilly, Virgin, Bharti Airtel and Cirque du Soleil; explains the ABCs of collaboration and the importance of looking beyond your company walls; reports on how Lean Six Sigma techniques have delivered outstanding innovation dividends at Caterpillar and the Korean steel maker POSCO; tells you how to capitalize on emerging web-based technologies, with case studies including Nintendo and IBM; offers thoughts on innovation from Richard Florida, author of The Rise of the Creative Class; Cochlear Chris Roberts; Google vice-president Douglas Merrill; and ResMed founder Peter Farrell.

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