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This Idea Must Die
Author: John Brockman

ISBN: 9780062374349
Format: Paperback
Number Of Pages: 592
Published: 26 March 2015
Country of Publication: US
Dimensions (cm): 20.4 x 13.4 x 2.6
Description:


Reporting from the cutting edge of scientific discovery, today's visionary thinkers target the greatest roadblocks to innovation.

Few truly new ideas are developed without first abandoning old ones. In the past, discoveries often had to wait for the rise of the next generation to see questions in a new light and let go of old truisms. Today, in a world that is defined by a rapid rate of change, staying on the cutting edge has as much to do with shedding outdated notions as adopting new ones. In this spirit, John Brockman, publisher of the online salon Edge.org ("the world's smartest website"-The Guardian), asked 175 of the world's most influential scientists, economists, artists, and philosophers: What scientific idea is ready for retirement

Jared Diamond explores the diverse ways that new ideas emerge * Nassim Nicholas Taleb takes down the standard deviation * Richard Thaler and novelist Ian McEwan reveal the usefulness of "bad" ideas * Steven Pinker dismantles the working theory of human behavior * Richard Dawkins renounces essentialism * Sherry Turkle reevaluates our...

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