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Creativity and Perception in Management
Author: Jane Henry

ISBN: 9780761968252
Format: Paperback
Number Of Pages: 216
Published: 17 July 2001
Country of Publication: US
Dimensions (cm): 23.5 x 18.42 x 1.27
Description:
Managing Creativity, Innovation and Change covers the key theoretical elements of managing creativity and change. Jane Henry brings together fields which are traditionally dealt with separately, setting them in their cultural and historical context. Her unique approach brings a psychological perspective to the topic, shedding light on: * perception * cognition * development * the creative process The book outlines recent work on fundamental personality characteristics, such as the Big Five, and describes the impact of personal style on creativity, problem solving, decision making and ways of communicating. It goes on to discuss the implications of long-standing cultural values on today's business practice and concludes by suggesting ways in which organizations can adopt more socially responsible and sustainable practices. This is a set book for the Open University course (B822) Creativity, Innovation and Change.

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