New item Free shipping Pay Now
Add this item to Cart for a combined free shipping deal
Click to enlarge photo

Listing Detail Tabs

Delivery takes approximately 7-12 business days.

This title is in stock with our Australian supplier and will be ordered in for you asap. We will send you a confirmation email with a Tracking Code to follow the progress of your parcel when it ships.

What Would Apple Do?
Author: Dirk Beckmann

ISBN: 9781849545730
Format: Paperback
Number Of Pages: 208
Published: 1 October 2013
Country of Publication: GB
Dimensions (cm): 18.1 x 11.1 x 1.6
iPod, iPad, iTunes, App Store - Apple's must-have products are one big success story. So what is their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what a normal technology company would do. This book is about the way a major global technology company is able to dominate the markets with highly unfashionable business models. But it's also about how it is possible to make money on the Web using outmoded methods. The title of this book is a deliberate allusion to Jeff Jarvis's best-selling What Would Google Do? However, in this book author Dirk Beckmann explains why asking about Google's strategy for success would be of little help to most companies. Google commands a monopoly, and is an opportunist company that makes its money from the browsing behaviour of Internet users, without selling any products in the old-fashioned sense. Apple, on the other hand, does manufacture and sell actual products and by doing so has raised its stock market value by more than 3,000 per cent since 1997. The company regularly features among the top ten enterprises in the USA and has opened up new markets, posting massive profi...

Returns Policy:
30-day money back guarantee for return if the item is not as described, is damaged or is faulty. We do not offer a refund if you change your mind.

Customs Charges & Duties:
Orders over the value of $270 will be liable for customs charges, taxes including GST and brokerage costs which are the recipient's sole responsibility. Please click here to ask a question
Your question and answer privileges have been disabled.
You must log in to view questions and answers on this listing. We recommend reading questions before you make any purchases.
Please log in to view questions and answers on this listing. We recommend reading questions before you make any purchases. Available only to approved bidders. You must be an authenticated member to ask questions Find out more about becoming authenticated. Your account is in debt Your current account balance is You must credit your account to use this feature.
Firearms Licence #
By entering my licence number, I confirm I am aware of my obligations under the Arms Act.
Transaction details may be provided to police in accordance with the Terms & Conditions.
Your current account balance is Please note you will lose your question and answer privileges if your account is in debt for more than 2 weeks. Credit your account.
I confirm that I am over 18 years old.
To prevent your personal details being misused please do not put emails or phone numbers in questions. Failure to comply may result in the suspension of your account. The seller cannot add a Buy Now price once bidding has started.

Shipping options

  • Free shipping within New Zealand  

Payment options

Pay Now includes:

Buyer Protection Learn More