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Ethics in Public Relations
Author: Patricia J. Parsons

ISBN: 9780749453329
Format: Paperback
Number Of Pages: 208
Published: 19 October 2008
Country of Publication: GB
Dimensions (cm): 23.4 x 15.6 x 1.5
Ethical questions and dilemmas are inherent to public
relations, and ensuring that practitioners operate
ethically is fundamental to the professionalism and
credibility of the field. This fully updated second
edition of Ethics in Public Relations gives readers the
tools and knowledge to enable them to make defensible
decisions, and outlines the important ethical concerns in
public relations and corporate communications. Written in
a practical and approachable style, this is not another
`tome' on ethical theory but rather a clear insight into
the personal and professional issues that affect public
relations practitioners. It examines how an individual's
sense of morality has an impact on decision-making and
ethical business behaviour. The new edition includes new
material on virtue ethics, personal ethics, ethics in
social media, ghost-writing and deception in PR, and
moral responsibilities of organizations. Written by a
leading academic in the field, this practical and
engaging title is a must-have for...

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