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Direct Mail in the Digital Age Author: Lin Grensing-Pophal

ISBN: 9781770400719 Format: Paperback Number Of Pages: 192 Published: 17 March 2011 Country of Publication: CA Dimensions (cm): 22.86 x 15.24 x 1.27 Description: Discover the power of direct mail in the age of digital marketing saturation In the digital age, direct mail might be the perfect tool for small-business owners looking to capture consumer attention. As social networking and online marketing become increasingly commonplace, direct mail can be used to catch the eye of those who've grown accustomed to shifting advertising directly into the 'junk' folder without a second glance. "Direct Mail in the Digital Age" helps small-business owners to compare direct mail to other marketing possibilities, and construct a cost-effective plan to effectively integrate direct mail with other marketing and promotional activities.

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