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Creativity, Culture and Commerce
Author: Anna Potter

ISBN: 9781783204410
Format: Paperback
Number Of Pages: 220
Published: 14 February 2015
Country of Publication: GB
Dimensions (cm): 22.86 x 17.15 x 1.91

Australian children, like UK and US children, have always been considered a special television audience while Australian children's television, from Skippy (1968-69) to H20: Just Add Water (2006-08), has been some of the most successful children's television ever produced. Since the late 1970s, state support for high quality, culturally specific television for this special audience has nurtured a creative and resilient children's television production sector with a global reputation for excellence. This book provides a systematic analysis of the creative, economic, regulatory and technological factors that shape the production of contemporary Australian children's television for digital regimes. It explains why Australian children's drama n exports all over the world, while the circumstances of contemporary production have rendered children's live action drama one of television's most vulnerable genres.

Without a doubt the transition to digital regimes created new opportunities for children's television, including dedicated children's channels and multi-plat...

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