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The Alibaba Way
Author: Ying Lowrey

ISBN: 9781259585401
Format: Hardcover
Number Of Pages: 256
Published: 22 January 2016
Country of Publication: US
Dimensions (cm): 23.5 x 16.51 x 3.81
Description:
How e-commerce giant Alibaba is giving grassroots entrepreneurs the power and drive to succeed in the e-commerce market-and you can, too

The world's largest online trading platform, Alibaba has created an astounding model for enterprise and growth in the 21st century. The story behind Alibaba's incredible success is not only fascinating, it's truly inspiring-especially if you're a small business owner or ambitious entrepreneur who wants to increase sales, satisfy customers, and drive innovation in the e-commerce world.

THE ALIBABA WAY will show you:

* How rural villagers with little experience-and even less resources-are lifting themselves out of poverty using Alibaba's online trading site, Taobao.com
* How small local businesses are growing into nationwide industries by adapting to the needs, preferences, and buying habits of Alibaba customers
* How online sellers are finding exciting new ways to "routinize" innovation by using the Alibaba platform to identify trends, customize services, and boost production
* How grassroots individuals can borrow money without a credit record or collateral; and mak...

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