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Author: Ramaswami Harindranath

ISBN: 9788178299358
Format: Hardcover
Number Of Pages: 288
Published: 14 February 2009
Country of Publication: IN
Dimensions (cm): 22.23 x 14.61 x 1.91
Audience-Citizens: The Media, Public Knowledge, and Interpretive Practice explores media and democracy from the audience perspective and provides a unique conceptual framework for the analysis of audiences, consumption and citizenship. The author develops a fresh approach towards the examination of media and politics in contemporary India and in the developing world. Though several audience studies have demonstrated links between interpretive practice and audience's socio-cultural contexts, there is little available literature on how these are related. This book explores how sociological and cultural factors affect interpretations of mediated knowledge. Using concepts from contemporary hermeneutics-in particular Gadamer-it examines the notion that understanding is irretrievably linked to the interpreter's socio-cultural positioning. The book also borrows Schultz's conceptual framework to explain the influence of socio-cultural factors on the capacity for understanding.

On a micro level, the author focuses on the evaluation and interpretation of non-fiction programs by different audience groups in India. He ...

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