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Author: Ted Wright

ISBN: 9780071835749
Format: Hardcover
Number Of Pages: 240
Published: 11 November 2014
Country of Publication: US
Dimensions (cm): 23.7 x 16.1 x 2.6
A word-of-mouth marketing pioneer shows how to measurably impact the bottom line with a powerful WOMM campaign

In Fizz, Ted Wright teaches marketing professionals and entrepreneurs how to create and test a brand's stories for maximum word-of-mouth impact; build the communications network to tell it; harness Big Data for WOMM; find and train influencers; and measure a campaign's success. Along the way, he debunks popular marketing myths regarding the broadcast model, social media, influencers, and the idea that the medium is more important than the message.
As CEO of Fizz, the premier, award-winning word-of-mouth marketing (WOMM) firm, Wright was instrumental in the resurgence of Pabst Blue Ribbon, the explosion of Chocolate Milk, and many other success stories; his clients include Intuit, Bissell, AT&T, Applebees, Intel, GM, and Nestle
The author maintains a global speaking schedule which includes engagements at Wharton, Harvard, the Online Marketing Summit, the WOMMA Summit, the Kellogg Innovation Network, BevNet, Beer Industry Summit, as well as private keynotes at Fortune 100 firms such as Proctor & Gam...

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